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Superior Customer Service Is No Longer a Luxury

These days, every company’s livelihood depends on its level of customer service. Did you know U.S. brands lose approximately $41 billion each year due to poor customer service [1]? To make matters worse, 65% of surveyed consumers said they’ve cut...read more


Culture

What We Can All Learn from Tony Hsieh of Zappos

A few years ago, Marti Powles and I had the incredible opportunity to tour Zappos’ headquarters in Las Vegas, NV. During the tour, Marti and I were immersed in the offbeat culture of this hugely-successful online shoe and clothing...read more


Culture

Why I’m Mad About Mentors

And when I say “mad,” I mean wildly enthusiastic. When I first stumbled into this business, I was barely an adult; a wide-eyed rookie just trying to find my way. Enter Terry Ray, President of New Benefits and my...read more


Culture

What Is Your Why?

“The goal is not to do business with everybody who needs what you have—the goal is to do business with people who believe what you believe.” – Simon Sinek...read more


Culture

Meaningful Marketing Connects with Consumers

As VP of Marketing for New Benefits, I’ve seen first-hand what type of marketing materials deliver results and which ones fall flat. I don’t always get to meet with every New Benefits client, but if I could my one...read more


Culture

Looking for Answers, Finding Solutions

At New Benefits, we don’t have all the answers. In fact, I’d go so far as to say we believe answers don’t really matter....read more