I was recently duped into giving too much credit during a conversation with an employee. They had a suggestion from which staff and the company could benefit (I later learned it was actually just to benefit them personally) and...read more
These days, every company’s livelihood depends on its level of customer service. Did you know U.S. brands lose approximately $41 billion each year due to poor customer service [1]? To make matters worse, 65% of surveyed consumers said they’ve cut...read more
A few years ago, Marti Powles and I had the incredible opportunity to tour Zappos’ headquarters in Las Vegas, NV. During the tour, Marti and I were immersed in the offbeat culture of this hugely-successful online shoe and clothing...read more
And when I say “mad,” I mean wildly enthusiastic. When I first stumbled into this business, I was barely an adult; a wide-eyed rookie just trying to find my way. Enter Terry Ray, President of New Benefits and my...read more
“The goal is not to do business with everybody who needs what you have—the goal is to do business with people who believe what you believe.” – Simon Sinek...read more
As VP of Marketing for New Benefits, I’ve seen first-hand what type of marketing materials deliver results and which ones fall flat. I don’t always get to meet with every New Benefits client, but if I could my one...read more