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Meaningful Marketing Connects with Consumers

As VP of Marketing for New Benefits, I’ve seen first-hand what type of marketing materials deliver results and which ones fall flat. I don’t always get to meet with every New Benefits client, but if I could my one...read more



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Don’t Be A Late Adopter

Years ago, I invited a friend over to watch a football game. After a controversial play, he asked me to rewind and pause the game so we could see exactly what happened. When I told him I couldn’t do...read more


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Get Out Your Umbrella!

If you’ve filled a prescription recently, you were probably shocked by the price tag. U.S. drug prices are on the rise, with some specialty drug prices skyrocketing at extraordinary rates—and healthcare consumers are feeling the squeeze. In fact, a...read more