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30+ Years of Non-Insured Benefit Innovation

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Learn How to Grow Revenue All Year Long

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Unlock the Power of NB:
One Place for All
Your Needs

/ Welcome to New Benefits

For more than 30 years we’ve pioneered the flexible health, wellness, and lifestyle benefits industry.

Since 1990, New Benefits has empowered brokers, employers and other organizations by anticipating consumer demand and delivering the next generation of best-in-class, non-insured benefits. Today, in addition to maintaining our position as a trusted source and producer of key products and services, we’re leveraging online technologies, data reporting and artificial intelligence to make benefits programs more effective, engaging and easier to manage. It’s one of the many ways we’re Creating Advantage®.

/ Who We Serve

Find out what New Benefits can do for your organization.

Step into the future (and ahead of the pack).

Download the 2023 Benefit Innovation Report.

Discover the top 10 benefit trends, why they’re so valued and how to access them.

See what’s inside
/ Benefits

Get up and running quickly with the New Benefits brand, or create your own custom solution by mixing and matching any of our 40+ curated benefits.

/ Concierge Services

Providing great benefits is just the start. We do more for you.

/ Technology

Innovative technology drives benefit engagement and delivers business intelligence.

Get Connected
/ Engagement

Create an exceptional member experience at every touchpoint through personalized marketing tools, our custom mobile app, and in-house support.

Engage With Us
/ Print

Produce open enrollment guides, postcards, flyers, membership kits and more through our in-house, variable data, print on-demand design center.

Learn More
/ Clients

We’re proud and fortunate to partner with the best.