The #1 Destination for Non-Insured Benefits

Expand your benefits offering by tapping into our industry-leading portfolio of wellness, financial and lifestyle solutions.

/ Welcome to New Benefits

Shaping the future of benefits for 30+ years.

Since 1990, New Benefits has empowered brokers, employers and other organizations by anticipating consumer demand and delivering the next generation of best-in-class, non-insured benefits. Today, in addition to maintaining our position as a trusted source and producer of key products and services, we’re leveraging online technologies, data reporting and artificial intelligence to make benefits programs more effective, engaging and easier to manage. It’s one of the many ways we’re Creating Advantage®.

/ Who We Serve

Find out what New Benefits can do for your organization.

/ Clients

We’re proud and fortunate to partner with the best.


Step into the future (and ahead of the pack).

Download the 2023 Benefit Innovation Report.

Discover the top 10 benefit trends, why they’re so valued and how to access them.

See what’s inside
/ Benefits

Get up and running quickly with the New Benefits brand, or create your own custom solution by mixing and matching any of our 40+ curated benefits.

Explore Benefits
/ Concierge Services

Providing great benefits is just the start. We do more for you.

/ Technology

Innovative technology drives benefit engagement and delivers business intelligence.

Get Connected
/ Engagement

Create an exceptional member experience at every touchpoint through personalized marketing tools, our custom mobile app, and in-house support.

Engage With Us
/ Print

Produce open enrollment guides, postcards, flyers, membership kits and more through our in-house, variable data, print on-demand design center.

Learn More