NBFitness and Technology Updates: Q4 2022

Posted on: January 18th, 2023 by New Benefits

NBFitness Benefit Updates

NBFitness: Same Benefit, Now Even Better

Our fitness benefit just got more muscle with new options and features! Now called NBFitness, this program lets members stay active from anywhere with access to 11,900+ gyms and 8,700+ workout videos for just $25 per month! Members can work out on their schedule, and there are even membership options for spouses and domestic partners. NBFitness has no annual fees, no long-term contracts, and members can switch gyms anytime. New and existing fitness benefit members can sign up now and start enjoying NBFitness once their online account setup is complete.

  • Starting Jan. 1, 2023, NBFitness is waiving the enrollment fee for the standard network through March 31, 2023.


Just Launched on Elelife

Elelife, our innovative digital marketplace, makes open enrollment deadlines a thing of the past with customized storefronts. With an Elelife storefront, you can sell important benefits, products, and services to your clients all year long. Elelife is continuously expanding its product offerings, and this quarter, we launched our highly anticipated pet insurance product with three membership options. Be among the first to introduce this product to your clients in your own storefront today!

Don’t have a storefront yet? Contact your sales representative or account executive to request a demo, or learn more at

New Benefits is committed to regularly investing in our benefit portfolio and technology, ensuring you and your clients are positioned with the best savings and engagement opportunities possible. Every quarter, we’ll share the latest benefits, mobile app features, and tools implemented by our team.

Contact your account executive or for any additional details on our benefit updates—we look forward to sharing more exciting enhancements in the near future!