/ About New Benefits

About New Benefits

Pioneers of the non-insured benefits industry for 30+ years.

New realities have permanently reframed how the world approaches health and wellness and, subsequently, how the right benefits plan can be a salve that promotes employee retention, satisfaction and performance. As employees expect more from their employers, New Benefits is delivering more to our broker partners and their clients — from best-in-class, non-insured benefits to a first-in-class technological platform designed to make year-round onboarding and engagement easy.

Since 1990, New Benefits has led the industry as an aggregator and producer of non-insured benefits designed to support the well-being of America’s workforce. Our forward-thinking approach and proactive insight into consumer trends — along with our stringent due diligence — have shaped the next generation of trusted benefits and relieved our channel partners of the arduous vetting process. In addition, we offer scalable services that include custom printing, member engagement tools, back-office support and a dedicated account team — all designed to reduce administrative burden and increase ROI.

Our goal is to simplify the path to delivering value. That’s why — in addition to expanding our current portfolio of 40+ products and services and increasing access through innovative partnerships with brokers, employers, associations, financial institutions, insurance carriers and benefit administration platforms — we offer a customizable online storefront where prospective members can enroll any time of the year.

Today, as it was in the beginning, New Benefits is a force for positive change in the non-insured benefits arena, bringing new ideas and know-how that drive results for the more than 4,000 groups and millions of members we serve.


Step into the future (and ahead of the pack).

Download the 2023 Benefit Innovation Report.

Discover the top 10 benefit trends, why they’re so valued and how to access them.

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