Year-End Benefit Reminders for Brokers: Boost Employee Engagement
Year-End Benefit Reminders and Broker Tips to Boost End-of-Year Engagement
The holiday season is around the corner, bringing packed schedules, financial pressures and end-of-year stress. So it’s the perfect time for brokers to help clients reconnect employees with their existing benefits and encourage better work-life balance. Well-timed year-end benefit reminders in November can drive utilization, boost engagement and maximize ROI on benefits that otherwise might fly under the radar.
A Friendly Nudge Before the Holidays Hit
As the year winds down, employees often overlook valuable benefits. Between holiday plans, deadlines and family commitments, health and wellness can slip down on the priority list. Now’s the ideal time for brokers to help clients send quick, targeted reminders that spotlight high-impact benefits — from telehealth and mental health support to financial wellness tools and lifestyle savings. When employees understand what’s available, they’re more likely to use it before year-end and start the new year feeling supported — not stressed.
Make Room for Rest in a Busy Season
The holidays can be demanding, both professionally and personally. Encourage clients to highlight benefits that help employees manage the load — services like virtual counseling, mindfulness programs or financial planning tools. These small reminders show employees that their employer understands the season’s pressures and wants to make balance feel achievable.
Don’t Let Great Benefits Go Unnoticed
Engagement is the clearest measure of value. When employees actively use their benefits, satisfaction rises and employers see meaningful returns. A simple year-end push helps ensure those programs are delivering impact rather than sitting unused. For brokers, that translates to stronger client relationships built on measurable results.
We Can Help With the Heavy Lifting for Year-End Benefit Reminders
Supporting clients with engagement doesn’t have to add to your workload. New Benefits offers ready-made campaigns, including customized member emails that highlight specific programs and drive utilization. Tailored messaging helps brokers cut through the holiday noise and keep benefits top of mind without reinventing the wheel.
End the Year Strong — and Start Even Stronger
Thoughtful outreach today can shape stronger engagement tomorrow. Review usage trends to help employers pinpoint underutilized programs and uncover opportunities to expand next year’s lineup. These insights will create a more connected benefits strategy heading into 2026.
When Well-Being Comes First, Everyone Wins
As the year winds down, take the opportunity to reinforce a culture of support. When employees are reminded to use their benefits and feel encouraged to prioritize their well-being, everyone wins. With New Benefits’ tailored engagement campaigns, brokers can make that process seamless for their clients.
