Nicole Liebnick

Vice President of Marketing

Nicole Liebnick ignites brands. As Vice President of Marketing, Nicole oversees the creative direction and marketing strategy for New Benefits. She spearheads innovative and impactful marketing initiatives to create awareness and demand for New Benefits’ products and services, while reinforcing the strength and longevity of the New Benefits brand. With over 20 years of strategic and analytical sales and marketing experience, Nicole joined New Benefits in 2020 after working for American Airlines and with everyday brands like Google Small Business, Sephora, and Lipton to name a few. An ideal trivia night partner, Nicole is a major movie buff and pop culture maven who also enjoys yoga, pickleball, traveling, cooking, and spending time with her family.

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