Six New Year’s Tips for Benefits Engagement
Keep Employees Engaged with Their Benefits Year-Round
A new year is the perfect opportunity to refresh your strategy for benefits engagement to ensure employers and employees stay connected to their offerings. Consistent communication and creative approaches ensure employees understand and actively use their benefits throughout the year. Get a head start on a successful 2025 with these six actionable tips:
1. Leverage Vendor and Carrier Resources
Start the year by maximizing the resources already available to you. At New Benefits, we work with a curated network of vetted vendors to deliver top-quality benefits. Our partnerships include multiple vendors offering a variety of options for the same benefit type—giving employers and employees the power of choice.
Whether it’s telemedicine, financial wellness tools, or ID theft protection, New Benefits’ rigorous vetting process ensures every offering meets our rigorous standards for quality, value, and reliability. Plus, our marketing team supports you with ready-to-use materials to promote these benefits. Schedule quarterly reminders to check for new vendor resources, ensuring you always have fresh, engaging content to share without adding to your workload.
2. Centralize Benefits with a Mobile App
Out with the old and in with streamlined solutions! Begin the new year strong by giving employees seamless access to their benefits through our customizable mobile app and member portal. Tools like My Benefits Work and the New Benefits platforms make it effortless for members to find, understand, and use their benefits—keeping them engaged all year long.
With features like My Wallet and My Insurance, employees can conveniently store and view medical insurance cards, HSA details, and benefit plan information all in one place. Centralized benefit access, education, and communication empower members to stay informed and maximize their benefits. Starting the year with this level of convenience sets the stage for ongoing engagement and satisfaction.
3. Review Utilization Reports
New year, new insights! Kick off 2025 with a deep dive into utilization reports to uncover which benefits resonated most with employees last year and which might need a visibility boost. Celebrate the successes and use this valuable data to craft targeted campaigns that drive engagement for underused benefits.
Platforms like New Benefits’ Client Portal streamline benefits management by serving as a central hub for your program. It allows you to easily pull utilization reports, track commissions, and manage groups—all in one place. With these insights at your fingertips, you’ll have a clear roadmap to maximize outcomes for you and your clients in the year ahead.
4. Diversify Communication Channels
A new year calls for fresh communication strategies. In 2025, help your clients reach their diverse workforce through various channels: push notifications in the mobile app, personalized member emails, online portals, and print or digital materials like seasonal benefit flyers. This multi-channel approach ensures that every employee stays informed and engaged, no matter their preferred communication method.
New Benefits is here to support you every step of the way. We offer a personalized membership booklet and card, a mobile app, and an easy-to-use member portal designed to keep benefits accessible and top-of-mind. Plus, our in-house member call center is staffed with passionate, knowledgeable representatives dedicated to helping employees fully understand and engage with their benefits, providing an exceptional experience at every touchpoint.
5. Upgrade Offerings with Non-Insured Benefits
Why wait until open enrollment to add value? The start of the new year is the perfect opportunity to enhance and upgrade your benefits package with non-insured benefits that address coverage gaps, reduce out-of-pocket expenses, and provide better access to essential services. These customizable benefits are designed to meet employees’ diverse needs year-round.
From caregiver support services and travel discounts to pet care and virtual behavioral health resources, New Benefits offers 40+ solutions that evolve with your workforce. Stay ahead of trends and employee demands by reviewing our 2025 Benefit Innovation Report, filled with valuable insights on how to stay competitive and attract top talent. Inside, you’ll find statistical data showing the increasing demand for innovative benefits, guidance on which benefit mainstays to incorporate into your strategy, emerging trends to discuss in your next benefit planning session, and much more.
6. Schedule Timely Benefit Reminders
Make a New Year’s resolution to remind employees of their benefits when they need them most. Whether it’s telemedicine during cold and flu season, financial wellness tools and tax hotlines during tax season, or on-demand virtual mental health support during high-stress periods, timely reminders can make all the difference in driving engagement.
New Benefits makes it easy to deliver these reminders through push notifications and benefit-specific engagement emails, keeping employees connected to the services they need. As a broker, you can schedule custom notifications tailored to specific benefits, locations, or groups, or rely on our general year-round reminders to engage members at the right time. This flexibility ensures employees stay informed, boosting utilization and satisfaction throughout the year.
Make 2025 the Year of Benefits Engagement
With these strategies in place, you’ll empower employers and employees to maximize their benefits and feel supported throughout the year. A proactive approach now will pay off throughout the year, driving satisfaction and maximizing the impact of your benefits program. Let’s make 2025 your most successful year yet!